Why You Need A Co-Founder

Why You Need A Co-Founder

Launching a startup is not easy. Keeping it running and even growing at a sustainable rate is even more difficult. According to Forbes, 90% of startups fail. In Nigeria, in particular, 80% of SMEs are said to fail within the first 5 years. For Paul Graham, the founder...
The Value Of A Customer

The Value Of A Customer

Customers are the most important assets in every business. This is why customer acquisition and retention are essential to the growth of an organization. However, with these individuals having a lot of choices to make from a number of vendors, it becomes hard to...
Dealing With Difficult Customers

Dealing With Difficult Customers

You’ve probably heard the saying, “The customer is always right”, but what if the customer isn’t. In fact, what if they are difficult customers; being demanding and unreasonable. What then? Do you yell back or ignore? Anyone who has worked in customer service can...
How To Get A Raise

How To Get A Raise

The Nigerian labor market has never been as saturated with employable specialists as it is now. With the feverish rise in the attainment of educational qualifications, a number of Nigerian graduates are either qualified or over-qualified for some white-collar jobs...